How to utilsite anchor text effectively

The text that is used in the links that point to your website has a major effect on the position of your website in Google's search results.

Let's take look over it e.g if people around the world use the text (which we call anchor text)
"Buy cheap computers online" to link to your website or a webpage of your site than there is the possibility that the linked webpage will get higher rankings for the particular keyphrase"Buy cheap computers online" in Google search results or any other search engine.

The link text (also called anchor text) is the text that is used in text links. Example:

< href="http://www.abc.com/">Anchor Text

Here am really sorry to say that, not all anchor texts will be used by Google. Check the following things to make sure that the links to your website pass the correct anchor text:

1. The nofollow attribute
Links to your website or any other page of your site that use the rel="nofollow" attribute don't pass the link text to Google. Example:

< href="http://www.abc.com/" rel="nofollow">Your Keyword

2. Invalid characters in the URL

If an URL contains invalid extra characters then probability is that search engines won't be able to index the link correctly. Example:

< href="http://www.abc.com/"> Your Keyword

In this example, there's a space at the end of the URL. Some webmasters found out that anchor text is not passed to Google if the link contains an extra space character.

3. The links use 301 redirects

Google's Matt Cutts recently confirmed that Google won't consider all anchor texts that are used in 301 redirected links. Example:

< href="http://www.abc.com/page.htm"> Your Keyword

The web server redirects "http://www.abc.com/page.htm" to "http://www.abc.com" with a 301 redirect. In that case, it's likely that Google won't use the link text.

4. The first link passes the link text

If a page links double to the same page then Google will use the initial or we can say the first link text and discard the other link texts. Example:

< href="http://www.abc.com/">This is an example. The link text < href="http://www.abc.com/">your keyword will be ignored by Google.

The first and the second link go to the same URL. In this example, Google will use the link text of the first link, which is "This". The link text of the second link will be ignored by Google.

If the second link points to another page of the linked website, then both link texts will be used by Google:

< href="http://www.abc.com/page1.htm">This is an example. The link text < href="http://www.abc.com/page2.htm">great keyword will be ignored by Google.

Sucess on Facebook

Facebook is yet another social network that has gained much popularity in recent years. There have been many other social networks before Facebook, but none could reach the popularity graph of Facebook in such a quick time. Today Facebook is not just about socializing, but even emerging as best social media to post information regarding company or service and can be used for business. You can use this social media to promote your products and services, to acquire new clients, or even get traffic to your website or blog. In case, if you still wondering about how to get target visitors from social media like Facebook on your website then here are few vital social media optimization tips that you can follow:

Try to include information regarding your website on your wall or in photo gallery- Facebook is one of the few social networking that facilitates you to write a lot about you and your endeavors. Adding to this, you may even add or include pictures, so try to have the maximum use of all these opportunities and build the interest in you and your products.

Always try to build a good network- You need to understand that your network is your major capital in social networking websites. Therefore, always try to invite your friends and partners and ask them to join as your supporter. In fact, the best exercise that you can follow is you should always search for people with interests similar to yours. However, make sure you never spam, remember this is not the way to encourage people to join your network.

You have to post regularly – Posting regularly is the best recipe for success on Facebook. You need to understand that if you don’t publish new content regularly, the traffic to your Facebook profile and correspondingly the traffic to your website will automatically get slow and may affect the traffic. The chances are very high that you may not be able to post on a daily basis, so the best thing that you can do is try to do it as frequently as you can. If nothing else then you may also try to update your status regularly.

Try to arrange your page- Facebook is one of the few social networks that provide you the flexibility to move around many of the boxes. Just for example, if you put the RSS feed with the links to your blog in a visible space, this simple step can easily help you in generating lots of traffic for your blog or even website from Facebook account.

You can also use Facebook social ads- If you are unable to get target visitors the most appropriate and effective way you can get the traffic is by using Facebook Social ads. These are just like PPC ads and starting a campaign is similar to an AdWords campaign.

You can also start a group – Start a group about something related to your business and invite people to join it. Following this method has a great advantage as this approach is the simplest way of getting the targeted visitors who are only interested in your profile, product or your services, etc.

It is not possible to compile a complete list of all the tactics you can use in order to drive traffic from Facebook to your site, but following just few basics as we have listed here, might increase the chances of considerable increase in ratio of target visitors from Facebook to your website or blog.

Optimize your social networking profile with specialized Social Media Guide and reach more potential visitors on your site.

Google Docs extend support to new formats

Google doc is an online service provided by search engine giant Google for word, spreadsheet, PowerPoint presentation and that to with all functionalities that your office supports. The great part is that all these services are provided to you free of cost. You can create documents online edit them with ease and share them with any one. A Google doc is revamped product that was created by merging two most popular Google products that were used before the creation of Google docs. These two online Google products were Writely and Google Spreadsheets which were merged in to one product called Google docs in 2005. It provides you freedom off assessing you documents any where and in any part of world.
Google is known for its innovation and cutting edge technology. With changing time Google doc have also changed to serve its million of users world over in a much better way. Google docs have now become even more powerful with additional support to 12 new formats. This is like a feast for people form Google’s side. This launch comes as a commitment from Google’s side to serve people in best possible way. The 12 new formats that Google doc will support from now are:-

• Microsoft Excel (.XLS and .XLSX)
• Microsoft PowerPoint 2007 / 2010 (.PPTX)
• Apple Pages (.PAGES)
• Adobe Illustrator (.AI)
• Adobe Photoshop (.PSD)
• Autodesk AutoCad (.DXF)
• Scalable Vector Graphics (.SVG)
• PostScript (.EPS, .PS)
• TrueType (.TTF)
• XML Paper Specification (.XPS)

This is not the end there are many more things that Google has planned for Google docs but will be introduced in a phase and planned manner. Google knows very well that how to make life happy of people in the world of web.

Google Search: block websites you don’t like

Update to Google Search now lets logged-in users block sites they don’t like

Google Search results can now be tailored to an individual user’s preferences. The website has introduced the option to block sites from future results, and thereby shape future ones.

Via: Telegraph

Google updates social search

Google has updated its search systems to include more data about what users’ friends have liked on social networks.

Users who are logged in will be able to see if a site has been recommended by their friends on Twitter, Facebook, LinkedIn or other public profiles. Google will also move social search results into the main search results listings, rather than relegating them to a box on the bottom of the results page.
Google's just given its search a social boost, integrating recommendations from your friends right into your search results. It's an interesting idea!
How, if you link accounts such as Twitter and Facebook to your Google account, it'll stick links shared on those services right into relevant search results. It's a neat idea, one that could make your results more relevant to you when searching for things that your friends have mentioned online. After all, how often are you looking for something that you think your friend mentioned that one time, or something that relates to a conversation? This will just make finding that stuff easier.
via googleblog

Importance of Anchor Text in SEO

The term Search Engine Optimization popped on the screen in mid 1990’s. Its stared on a small scale but today it has grown into a multi million business. SEO is the most promising marketing strategy for your website. One of the key factor to do it, (increase traffic on your website) is to increase it’s your back links.
Back links come in a rapped pack of words called anchor text. It is a text that is provided with an outbound link, that is merged in the in the text.


Anchor text contains some genetic traits of its own they can be summarized as follow:-
> The nofollow attribute:-
These are the links, to your website or any specified page of your site that use the rel="nofollow" attribute don't and don’t pass the link text.
There is a misinterpretation about no do follow links. But we want to state clear that they are equally important as do follow links are. Some of its basic advantages are. It makes Page Rank stable and prevents any sort of distortion in it. Its helps in concentration of site convergence
> Invalid characters in the URL:- Well Selection of URL is the most crucial part as a bad selection can make it a burden of beast for you and your site. It will do no good to your website rather it will harm it.These are small but still valuable point.
So when ever you Select or target a Anchor text keep these in mind.

keyword research Importance

Now we are focusing on the major part of SEO.It all starts with one word called Keyword. But what is keyword and how can it help you.These are the major and effective question before you star keyword research for your website.

Keyword is a broad term to explain. In context of compute

rs and the world of web, it is a word or a group of words that help you in retrieving information from search engine or a search system. They increase the probability of your website to rank well on search engine’s search list.

The most decisive and most crucial part of SEO is keyword research.But this is a conditional based ratio and the condition starts with finding the best among the best keyword that needs to be targeted for your website.

Targeting wrong keyword can give a negative feed back to your website and can do more damage than doing good, as it will lead you no where, its total wastage of time and efforts put behind it.

While selecting a key word following things must be kept in mind:-
> Search volume of the keyword.
> Keyword competition in keyword pool.
These are important factors that must be kept in mind from business point of view to deliver best results.

Now you must be wondering how one can think of so many keywords. There are many keyword research tools that can assist you in key word research. These tools will assist you by generating a static report on the basis of the search volume of that particular key word or set of key words.
Some of major Keyword research tools are :

> Google AdWords keyword tool

> Google suggest

> Wordtracker

> Wordstream
> Thesaurus
Keyword research is itself a high stakes task and all the selections must be made with an eye towards the future. It is a modular task that is defragmenter and compiled into a single module. It’s a mix pack, a fine blend of all the ingredients discussed above. When they all are implemented they can do magic for you and your business as it is the foundation of building key and successful web based business.